Maximize Your Return on Investment with AI-Driven Programmatic Advertising!
Programmatic advertising is an automated, data-driven process for buying and selling digital ad inventory. It precisely targets audiences and optimizes campaign performance.
Datawise
Understands Your Challenges
Market Monopoly
Tech giants dominate the landscape, making it hard for advertisers to run diverse campaigns across platforms. The market leans toward a single mainstream platform.
Rising Ad Costs
As demand for ad services on major digital platforms increases, costs continue to rise—especially for prime placements and targeting options.
Fragmented Audience Attention
Reaching and engaging your target audience effectively is harder when relying on just one channel.
Talent and Skills Gap
The fast pace of digital marketing makes it tough for one marketer to manage multiple ad vendors.
Maximize Your Return on Investment (ROI)with AI-enabled Programmatic Advertising
Programmatic advertising is the automated, data-driven process of buying and selling digital ad space to precisely target audiences and optimize campaign performance.
AiAD Workflow
AiAD workflow
Advertisers
They are brands or agencies that use automated, data-driven systems to efficiently purchase and optimize digital ad campaigns through DSP and DMP.
Publishers
They are digital media owners who sell their ad inventory through an automated, data-driven system to maximize revenue via SSP and DMP.
Ad exchanges
It is a digital marketplace that automates the real-time buying and selling of advertising impressions between advertisers and publishers.
DSP (Demand-Side Platform)
A platform that allows advertisers to buy ad impressions programmatically across multiple publishers.
SSP (Supply-Side Platform)
A platform that enables publishers to sell their ad inventory to advertisers through automated, programmatic channels.
DMP (Data Management Platform)
A platform collects and analyzes data from multiple sources, enabling advertisers to understand audiences better and optimize targeting for more effective ad campaigns.
Ad network
An intermediary platform that connects advertisers with publishers, aggregating and reselling digital advertising inventory.
What Can You Gain?
100% Targeting
Programmatic platforms allow for highly targeted ad placement based on user demographics, interests, behaviors, and real-time context setting.
Increased Efficiency and Automation
Programmatic ad buying automates the purchasing, placement, and optimization of ads in order to reduc the manual effort and time required.
Enhanced Measurement and Optimization
AI-Enhanced Measurement and Optimization: Detailed analytics, real-time campaign optimization, and AI-powered look-alike modeling to drive improved ROI
Access to Premium Inventory
Programmatic enables efficient access to premium inventory with 30-50% higher viewability, allowing effective targeting of desirable audiences.
Ad Format
Display ads
Video Ads
Audio Ads
Native Ads
Rich Media Ads
Digital Out-of-Home Ads [DOOH]
Ad Channel
- Over-the-To
- Digital Out-of-Home
- Connected TV
- Mobile Apps
- Display and Video Ads on Websites